Instagram

Your assistant can pull the comments on any of your posts, follow each thread down into its replies, and read the lot rather than skimming the first screen. Ask it for the questions nobody answered, or the same complaint said five different ways. It reads only. Nothing is posted, liked, hidden, or marked as seen.

What you end up with. A written read of your comment section grouped by what people want, with the specific comments each group came from.

Start with it bringing you the information and you deciding.

Never without. Ask it to quote the comment behind any claim about what people think. Comment threads paginate, and a summary built from the first page will confidently describe a mood that only the loudest twenty commenters were in.

Built on: Get IG User Media / Get IG Media Comments / Get IG Comment Replies / Get Instagram Media

Per post it can retrieve views, reach, likes, comments, saves, and shares, and at the account level it can retrieve profile views, reach, and follower counts over a date range. The useful part is the comparison across a set: it reads thirty posts and tells you what the ones that landed share, rather than handing you one number at a time.

What you end up with. A comparison across your recent posts showing which ones outperformed and what they had in common, with the metric each conclusion rests on.

Start with it bringing you the information and you deciding.

Never without. Check the window and the account type before you act on the answer. Media insights cover only the last two years and require at least 1,000 followers, account insights need a Business or Creator account, and timestamps come back in UTC rather than your own time zone.

Built on: Get IG User Media / Get IG Media Insights / Get User Insights / Get IG Media Children

It can list your conversations and read the messages inside each one, so you get a triage of the inbox instead of opening the app and scrolling. Reading does not mark anything as seen, which matters here: the seen receipt is visible to the other person, so a read-only pass leaves no trace at their end.

What you end up with. A list of open Instagram conversations sorted by whether someone is waiting on you, with what each person actually asked.

Start with it bringing you the information and you deciding.

Never without. Treat an empty inbox as a permissions answer until you have proved otherwise. Personal accounts return no conversations at all through this route, and messages sent in the last few minutes may not have appeared yet.

Built on: List All Conversations / Get Page Conversations / List All Messages / Get Conversation

It can read a post's comments, draft a reply to each one in your voice, and post them as threaded replies once you say yes. It can do the same for posts where someone @mentioned you. Instagram caps a reply at 300 characters with at most four hashtags and one URL, and refuses anything written entirely in capitals, so the drafts come back inside those limits.

What you end up with. A set of replies posted under the right comments, drafted from what each person actually asked rather than from a template.

Start with it doing the work and checking with you.

Never without. Read every draft before it goes out. A comment reply is public, permanently attributed to your brand, and screenshotted by strangers, and the ones that need care are exactly the ones an assistant will answer smoothly and wrongly.

Built on: Get IG Media Comments / Post IG Comment Replies / Post IG Media Comments / Reply to IG User Mentions

It can send a text message or an image into a conversation that already exists. It cannot start a new thread with someone who has never messaged you, which removes the worst failure mode by design. Instagram also closes a messaging window after 24 hours of silence, and a send outside that window fails with subcode 2534022 and should not be retried.

What you end up with. A reply delivered in the existing thread, written from the actual conversation rather than a canned response.

Start with it doing the work and checking with you.

Never without. Approve each message individually rather than a batch. Every send changes the other person's inbox and cannot be recalled, and marking messages as seen is visible to them, so an automated sweep tells a customer you read them and chose a template.

Built on: List All Messages / Send Text Message / Send Image / Mark Seen

Publishing is two steps. It builds a container from your image, video, reel, or a carousel of two to ten items, then publishes that container. Containers expire in under 24 hours, so this is a same-day operation rather than a scheduling queue. It can also read your current publishing quota first, because exceeding the daily cap rejects new posts outright until the window resets.

What you end up with. A live post or carousel on the account, with the caption you approved and the quota checked before it went.

Start with it doing the work and checking with you.

Never without. Approve the exact caption and the exact media before the publish step. A published post is public the second it lands, the caption cannot be edited through this route, and the only correction available is deleting the post in the app.

Built on: Post IG User Media / Create Carousel Container / Publish IG User Media / Get IG User Content Publishing Limit

It can delete a comment, and this is the action to keep on a short leash. Deletion is permanent with no recovery, and the scope is wider than people expect: your account can remove its own comments anywhere, and anyone else's comments on your own media. So the same instruction that cleans up your own typo can also remove a customer complaint.

What you end up with. The specific comment gone, with the text of it saved somewhere outside Instagram before it went.

Start with it doing the work and checking with you.

Never without. Approve the exact comment by its text and its author, and have it saved elsewhere first. A deleted Instagram comment is gone permanently, and a rule written loosely enough to remove your own mistake is also permitted to remove a customer's complaint from your post.

Built on: Get IG Media Comments / Get IG Comment Replies / Delete Comment

Ice breakers are the suggested questions Instagram shows at the top of a new conversation, and the messenger profile that holds them is readable and writable. That makes the wording something you can iterate on from what people actually ask in DMs, rather than a thing set once at launch. Removing the ice breakers or the persistent menu is a separate and permanent step.

What you end up with. Ice breakers that match the three questions people really send you, rewritten from your own DM history.

Start with it doing the work and checking with you.

Never without. Have it read the current profile back to you and save that copy before any change. Deleting ice breakers or a persistent menu removes the configuration outright with nothing to restore from, and an update replaces the whole set rather than editing one entry.

Built on: Get Messenger Profile / Update Messenger Profile / Delete Messenger Profile / List All Messages